The option to stagger campaign deployments is very useful for a number of reasons including companies who expect to receive an inbound call as a result of the campaign text.

E.G

Originator = Gas Company

Message = “FOR ONE DAY ONLY!! Call customer Services to receive your free £10 off voucher code NOW!!! Call 0800 800 8000”

If you were to send out the above message in a campaign to 8,000 customers you would expect them all to call in almost immediately. The call centre would be overloaded with inbound calls within as little as 3 minutes after deploying.

To prevent this you can stagger the deployment of the campaign out over a specified period of time.

When staggering a campaign you will always need to err on the side of caution with the figured used. Always over estimate and round up. This ensures you fit all of the campaign into the specified time scale.

Let’s say the call centre is open 9 hours and the contact capacity for the campaign is 8000.

E.G

It would take the campaign 8 hours to be fully completed giving the call centre a much better chance of dealing with the additional 1000 calls per hour.

Or, if 1000 calls at the start of the hour would still swamp the call centre then split the campaign out over the opening hours of the call centre the follow the following equation –

8000 / 9 = 888.88 (If you get a decimal in the answer ALWAYS round up to the nearest number) = 889 contacts each 60 minutes

Or, again if 889 calls at the start of the hour would still swamp the call centre then consider the following –

To help you work out how many contacts you need to have in each block vs black schedule interval follow the following equation –

Number of contacts = 8000

Hours the call centre is open = 9

How many 5 minutes’ there are in an hour = 12

8000 / 9 = 888.88 (If you get a decimal in the answer ALWAYS round up to the nearest number) = 889

889 / 12 = 74.07 (If you get a decimal in the answer ALWAYS round up to the nearest number) = 75

To check the maths –

75 x 12 x 9 = 8100

You know that the campaign will definitely be delivered in the time scale selected as you have actually accounts for 8100 contacts rather than 8000.

The maximum contact count you can select is 5000 per 5 minutes.

You can also use the staggering option and combine it with Sociable Hours to stagger a campaign over 2 days, 3 days or even 4 etc...

To do this follow the best suited mathematical equation above and use the ‘Sociable Hours’ to select the time you wish the campaign to stop on Day One and start back up on Day Two, stop on Day Two and Start on Day Three etc...

E.G –

15,000 contacts to go out 6 hours a day for 3 days from Monday, between the hours of 10am and 4pm. The contacts must be split into 5 minute blocks.

To start with calculate how many hours you have altogether

6 x 3 = 18

Then divide the contacts by the total hours

15,000 / 18 = 833.33, round up to = 834

Then divide the contacts by total blocks of 5 minutes’ there are in an hour (12)

834 / 12 = 69.44, round up = 70

Ensuring the tick box is selected for ‘Sociable Hours’ will open the settings options. Enter the hours you need the campaign to start each day followed by the required end time each day. Use the left hand tick boxes to select which days you do and don’t need.

You should end up with something looking like the following –

To check the maths –

70 x 12 = 840

There will be 840 messages sent per hour

840 x 18 = 15120

We know the campaign will successfully be deployed within the specified timescale.

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