A standard campaign is a straight forward, configure and deploy campaign. It can be setup to deliver up to 3 months in the future, or immediately. The campaign can be sent to any segment of your audience (or all of it) which you can define either at the point of setting up the campaign, or beforehand in Segments.
All elements of a standard campaign must be configured in order to send it, including audience, message, interactions and deployment time and options.
This type of campaign may be useful for tactical offers or planned events such as sales, upcoming event information or ad-hoc activity.