Device targeting is a tool to help you control which device types receive your messages, there are two ways device targeting can be used.
When sending a campaign, along with the specified users, you can include device filters, to tell the network which device types to send the message to e.g.
All users with Tag "Trousers" = True, but only send to their iOS devices.
This message will be sent to all users who have selected the tag, “Trousers”, but only to their iOS devices, so a user with an Android and an iOS device will only receive it on their iOS and a user with an Android only device, won’t receive the message at all. This may prove useful if you have different offers on different OS. The options for this first kind of device filtering are:
- All mobile
The most obvious use case is that the customer will have different things they want to communicate with web users to mobile users.
Although previously you could select “All users with iOS=True” and create a segment, this action did not actually filter out the other device types, just gave you a list of all users with iOS devices and the message would still go to all their devices.
When setting up a trigger, you may now select from one of the following options for execution:
- Respond to all devices
- Respond only to the triggering device
- Respond to all devices except the triggering device
This means that you can control, which device is targeted with the action when the trigger is executed.
This option will not work in combination with sociable hours or pre-deployed campaigns, as the network cannot control a message once it has reached the device
This option can be used in combination with the campaign device targeting to enhance the specificity of a trigger