Set up an Automated Campaign
This section explains how to set up an automated campaign to be deployed daily.
You will need to set up an Automated Import Template and a Scheduled Campaign to do this. For more information on how to set these up, please refer to relevant guides.
Your Automated Import Template should not initiate a campaign, but just import the data automatically every day.
Your Scheduled Campaign should use the search criteria Date Match. Date Match is a search that matches one of the User’s Properties (e.g. Birthday Date) to the current day. For example, if you set ~Birthday [Date Match] 'DD/MM/YYYY'~ as a search string the contact will only be sent this campaign when their Birthday Date is equal to today’s precise date.
If you were to set the search string ~Birthday [Date Match] 'DD/MM'~ then the contact would be sent the campaign on today’s date every year. This is applicable for things like birthdays and anniversaries.
Using these two templates together means that whenever you upload new data, your contacts will be added to all the other contacts you have, and every time the scheduled campaign deploys it will deploy to the contacts that have a Birthday Date today.
Using “Date Match” to set up a schedule in Campaign Builder
Campaign Builder can now allow you to set up a campaign that will go at a specific time either daily, weekly or monthly, this type of campaign is called a schedule. You can create a schedule which searches your database each day for contacts with a date field matching today’s date to send a message to. This could be for a birthday, anniversary or customer journey message.
To set up this type of schedule you must do several things;
1. Add a column to your data file to include the date in a simple format (e.g. dd/mm/yyyy)
2. Update your existing data or import new data with this field
3. Set up a campaign schedule
The User Property in your data file must use the same date format throughout. If you want to send a birthday or anniversary message each year, then use the format dd/mm so that the date is recurring. If you only want the message to go once then use the format dd/mm/yyyy, this will mean the message only goes on that unique date.
If you want to send messages to all your current customers on their birthdays then you can export all your data from Campaign Builder (by using the Search function) and reimport it with the additional column added. Alternatively if you want to import new data to send to, then simply include the column on the file.
To set up a Schedule, you need to start campaign set up as usual. On the Contact Search page you need to use the “Date Match” operator. So choose the column that contains the date from the first drop-down, select “Date Match” from the operator list, and type your date format (e.g. dd/mm) in the value box. This will tell Campaign Builder that it needs to search the column you have specified for a date matching the format you have specified.
N.B. if at this stage Campaign Builder cannot find any Users that match your search, you will still be able to continue, a campaign will not deploy to 0 Users.
The next steps of campaign set up are as normal.
You can select the Schedule Options on the Campaign Options page; this is where you tell Campaign Builder how frequently you want to send your message (and as such, how frequently you want it to search for a date match). If you choose daily, you can select a time, and Campaign Builder will search the column you have specified for a date in the specified format that matches today. This is the option you would choose for birthdays and anniversaries.
Continue and complete your campaign set up as normal. Click Schedule when you are happy with the set up and your campaign is ready to deploy. It will deploy according to the Schedule Options every time it finds contacts that match today’s date.
You can continue to import data with the specified date field populated and Campaign Builder will pick them up when today is equal to their date.