Donky can help you effectively target app users by segmenting them into different categories. Contact Searches within Campaign Builder can be built around any of the following criteria, and saved as a group for communications to be sent to:
- Tags that are set, e.g. interested in chocolate
- Owned operating system, e.g. has iOS or Android
- Not owned operating system, e.g. does not have Android
- External User Id
- Display Name
- User status (one of active, dormant, suspended)
- Registration time stamp
- Time zone
- Any custom field
Searches in Campaign Builder apply to your current Application Space only.
Using Contact Searches, data segments can be created to allow for users to be sent separate messages according to their type when setting up a campaign. For example, a user could send a campaign to all contacts with the tag “football”. At the message content stage of creating a campaign, this group can then be segmented according to their preferred team, e.g. Manchester City, Liverpool etc.